The Nationals are possibly the most prestigious of all the new home building marketing competitions on the continent. Celebrating people, places and spaces since 1982, The Nationals honour the determination, integrity, creativity, and endurance of the best in the building industry—including home builders, developers, associates, and consultants. Presented by the National Sales and Marketing Council (NSM —a council of the National Association of Home Builders (NAHB)—The Nationals showcase the most exciting trends in New Homes Sales and Marketing.
Announced on December 12, 2024, this year’s Silver Winners were selected from over 1,200 entries by a diverse panel of industry professionals. They are the top vote recipients in each category and are the finalists for The Nationals Gold Awards, which will be presented during the Awards Ceremony February 25, 2025, at the Caesars Palace Ballroom in Las Vegas.
This year 52 Pick-up submitted six projects on behalf of our client Treasure Hill. Of the six, two won silver! Amira Estates in Brampton won for Best Detached Community of the Year and our corporate video “Make the Switch” won in the Best 30-60 second Commercial category.
These wins underscore the amazing relationship with our client Treasure Hill, whose faith in us allows us to spread our wings and fly. It’s no small achievement to pit our agency’s talent against the biggest and best on an international stage.
The Silver Winners:
Best 30 to 60 second Commercial
The objective of the video was to create, through a humourous commercial, the idea that an upscale and elegant new Treasure Hill home is more affordable than you might think. The humour worked to capture the attention of the viewer, while the messaging was
communicated through a walkthrough with the male character describing everything as “sweet”.
We wanted to do more than just showcase Treasure Hill’s luxurious home offerings. By crafting a funny spot around a young family looking to make a change in their life, we could surprise and delight television viewers by inviting them into a story. The narrative subverts expectations–it gives structure and purpose to everything this Treasure Hill home provides. This allowed us to emphasize the elegance of Treasure Hill’s brand position while underscoring just how affordable their houses are. We paid special attention to light the client’s property with warmth and precision, being sure to construct the story to include how the family discovers many of the home’s great features. The video was used as a TV commercial during this year’s Super Bowl.
Best Detached Community of the Year
The Our community of 65 luxury detached homes in Brampton stood out in a highly competitive market, attracting more buyers than anticipated and leading to exceptional sales despite the overall softness of the market. Our success can be attributed to the strategic branding efforts we have put in place; the name and logo resonated with the local Punjabi culture, symbolizing an opulent and luxurious lifestyle that appealed to potential buyers. The location of the community, situated on the former Castlemore Golf and Country Club grounds, also played a significant role in our success, with its picturesque rolling hills, ponds, and lush greenery creating a serene and desirable environment for homeowners. The community is sold out, further proof of this exceptional development’s high demand and popularity.
Watch our Blog space for the results in February! We’re going for GOLD!
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