Posted on January 16, 2018
NAHB’s National Sales and Marketing Council (NSMC) has announced Gold and Silver Award Winners for The Nationals new home sales and marketing awards for home builders, developers, associates and consultants. 52 Pick-up received 2018 Silver Award honours for our own website (52pick-up.com) as well as the website we created for ZEST Communities and the ad… Read more
Posted on November 29, 2017
Having successfully marketed several of Homes by DeSantis’ projects on the shores of Lake Ontario in Stoney Creek and Grimsby, we were happy to take on their newest initiative: a smart collection of townhomes at the QEW and Fruitland Road. We created a unique identity–brand for the project, including its name (MYST), which is a… Read more
Posted on November 28, 2017
The Government Taketh While The Market Giveth Did you know that 30% of households with children in Toronto live in condos? Downtown, the statistic jumps to 66%. According to Tess Kalinowski, a real estate reporter with the Toronto Star, “the number of families with children and teens living in highrise buildings grew by 10,000 or… Read more
Posted on November 1, 2017
Set to go into effect January 1, 2018, the new rules require borrowers to pass a “stress test” on their mortgages Simply put, borrowers are going to have to be able to afford the monthly payments if interest rates were 2 percent higher. “The main effect will be felt by first-time buyers,” says James Laird,… Read more
Posted on September 29, 2017
Back in 1998, two young designers (Susan McIntee and Nick Monteleone) partnered together to create 52 Pick-up, working out of Susan’s house. Their first major assignment was the design of a logo for Hockey Night In Canada for Soho Post & Graphics/CBC. Talk about a feather in their caps! The logo, representing one of Canada’s… Read more
Posted on September 29, 2017
The cooler the weather the hotter the market! In the last month several of our newly designed websites have gone live. Check them out! Sierra’s The Chaplin Andrea Kantelberg Milborne Bremont Homes In other news, the team at 52 has been working on several new projects including Two Tecumseh and The Keeley for TAS, Pinnacle’s… Read more