Posted on October 8, 2014
Just starting to measure your company analytics and don’t know where to start? Here are some terms you need to know. Bounce Rate: The lower the bounce rate, the better. This is the amount of people who navigate away from your site after viewing only one page. You want those people to stay longer! Impressions:… Read more
Posted on September 29, 2014
Managing social media accounts without tracking analytics is like having a garden without weeding and tending the plants. It’s important for any size of company to measure their digital stats in a biweekly or monthly analytics dashboard so they can indicate what’s working and what isn’t—it may help you make more sales in the long… Read more
Posted on September 16, 2014
Sometimes you can learn a lot from past advice, even if it’s not exactly in line with your industry. Our team came across a 1938 article on safe driving in an outdated manual called “1000 Things Every Man and Woman Should Know.” But we saw so many parallels to our monthly theme #PumpedUpMorale that our… Read more
Posted on September 9, 2014
Smart House was recently nominated at OHBA Awards of Distinction for Best Use of Social Media, Best Website, Best High or Mid-Rise Ad Campaign (4+Storeys) and Best High or Mid-Rise Project Sales Brochure. The awards will be held on Monday, Sept. 22 at the Ottawa Convention Centre. Good luck to those nominated and stay tuned… Read more
Posted on August 28, 2014
We’re so excited to be working with Concert Properties on their brand new master-planned development at Kipling and Dundas, appropriately called The Kip District. Five sleek towers will be connected by a unique urban amenity, soaring views and access to TONS of transportation. The campaign includes beautiful illustrations by NY-times alum Alanna Cavanagh. “I’ve been… Read more
Posted on August 6, 2014
We chatted with our in-house designers to find out what design trends are prevalent in 2014. Vintage inspiration Throwback patterns and illustrations have always been classic but moving forward we’re seeing a lot of retro-inspired designs with a modern twist. 52 Pick-up designers have always crushed on this aesthetic, just check out our designs for… Read more