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52 Pick-up Inc. News
NOVEMBER 16 , 2016

52 Pick-up takes Silver at sThe Nationals

Our project, The Residences of The Hotel McGibbon has captured a silver award for Best Presentation Centre in the National Sales and Marketing Council’s (USA) annual awards event.

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Rising From The Myst Of Lake Ontario

Having successfully marketed several of Homes by DeSantis’ projects on the shores of Lake Ontario in Stoney Creek and Grimsby, we were happy to take on their newest initiative: a smart collection of townhomes at the QEW and Fruitland Road. We created a unique identity–brand for the project, including its name (MYST), which is a… Read more

The Government Taketh While The Market Giveth

The Government Taketh While The Market Giveth Did you know that 30% of households with children in Toronto live in condos? Downtown, the statistic jumps to 66%. According to Tess Kalinowski, a real estate reporter with the Toronto Star, “the number of families with children and teens living in highrise buildings grew by 10,000 or… Read more

The New Mortgage Qualification “Stress Test”

Set to go into effect January 1, 2018, the new rules require borrowers to pass a “stress test” on their mortgages Simply put, borrowers are going to have to be able to afford the monthly payments if interest rates were 2 percent higher. “The main effect will be felt by first-time buyers,” says James Laird,… Read more

Vancouver’s Help for First Time Buyers . . . MIGHT NOT HELP!

The newest measure by Vancouver’s policymakers – to match down payments by first time home buyers with interest free loans up to $37,500 is another example of the tail wagging the dog. Giving potential first time buyers help to buy overpriced real estate that they can barely afford is setting them up to take on… Read more