Posted on March 6, 2014
When BuzzFeed started in 2006, five people were crammed into a small office in Manhattan’s Chinatown, experimenting with new media. Today, the site has over 425 employees and gets more than 150 million uniques per month, including 12 million in Canada. Our team had the chance to stop by Toronto’s DX3 conference on March 5… Read more
Posted on February 24, 2014
Redesigning your website can be a stressful process and hiring an agency could provide the expertise and dedication that your new site deserves. Research an agency that fits your style. Before going to your first creative meeting, make sure to ask yourself the following questions. Why are you redesigning? Think about why you’re redesigning your… Read more
Posted on February 10, 2014
Here’s the good news: You don’t have to redesign your website every year to be successful. In fact, the opposite is quite true. After a major revamp, you should let your customers settle into the change and get used to your new branding. Just think of Facebook. When the company initially introduced the newsfeed customers… Read more
Posted on February 4, 2014
You may have heard the words “tweet,” “#hashtag,” “@mention” and “follow” but what do they mean to you? What’s Twitter? Twitter is a real-time social networking service that businesses and consumers use to share news and ideas in 140 characters or less. While building a loyal base of followers is important, Twitter is also about… Read more
Posted on January 29, 2014
1. The last web hosting service you used was GeoCities. 2. Your homepage plays automatic music — probably a retro tune like Prince’s “1999.” 3. Your font is Comic Sans, size 14. 4. Your brand’s logo flashes on the homepage. 5. Your website takes a full minute to load and always pauses at 99 percent…. Read more
Posted on October 24, 2013
This week is all about our love story with custom content. Yes, turns out consumers really do appreciate all that extra hard work you put into original branding, whether it’s through social media, writing or videos. Sometimes companies are so focused on the “bottom line” that they forget to nurture the customer they already have… Read more