Just starting to measure your company analytics and don’t know where to start? Here are some terms you need to know.
Bounce Rate: The lower the bounce rate, the better. This is the amount of people who navigate away from your site after viewing only one page. You want those people to stay longer!
Impressions: This refers to the number of times users view a page with an advertisement on it. Many confuse this term with how many times your page was loaded—but they’d be wrong.
Keywords: When visitors discover your website on a search engine, they were probably led there by searching for a keyword. Google Analytics provides a list of the keywords that led people to discover your website—then you can use this info to target your demographic.
Landing Page: This is the first page a visitor views when they stumble upon your website. Is it your homepage? A particular blog article?
New Visitors: These are users who are visiting your site for the first time. If these users happen to delete their cookies, they could be registered for a second or third time as new visitors. Depending on your business, you may seek new visitors or recurring visitors so this information could be powerful.
Organic traffic: These visitors came to your website from organic search engine results (unpaid).
Pageview: While “visits” count the amount of times your website was visited, “pageviews” counts the number of individual pages that users have opened. It’s a good number to track, however, you have to be careful because it can be misleading if your readers are constantly opening or reloading pages. This feature will also let you know which page on your site is the most popular and thus what content you should be featuring more.
Time on site: Come on, we bet you could guess this one! This is the amount of time a user spends on your site in a specific period. The longer they’re on your site, the better. Consider adding more interactive features so they stay involved.
Traffic sources: This measures the ways in which people are discovering your site. Is it through a certain website? Maybe Twitter?
Visits: This measures the amount of times your website is accessed. Unlike pageviews, each count is for your website rather than individual pages. Visits will allow you to determine which days and times are popular too.
Unique: Unique visitors counts visits to your site through individuals—so even if an individual person visits your site several times, they’ll be counted as one person.
Not sure about a certain term? Ask our digital experts @52pickupinc with the hashtag #MetricMaestros.
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