Our work with The Carnaby

The Carnaby is a new loft development from Streetcar Development that represents the Best of Queen West at Queen and Gladstone in Toronto’s Art & Design District. 52 Pick-up branded the project with a 60s London feel. Using a historic shot of people shopping and milling about Carnaby Street set the tone for the brand, as well as the name of the project. The plaid pattern was created as nod to the classic British textile, and the theme represented the name of the suites as well.