Redesigning your website can be a stressful process and hiring an agency could provide the expertise and dedication that your new site deserves. Research an agency that fits your style. Before going to your first creative meeting, make sure to ask yourself the following questions.
- Why are you redesigning? Think about why you’re redesigning your company’s website and highlight the most important functions of your business. Is it to attract new business? Fulfill needs of current customers? Determining what mandates need to be fulfilled will help keep you on track.
- What’s your budget? Create an estimated budget before your first creative meeting to ensure everyone is on the same page. Redesigning a site can be timely and expensive so this is not the time to cut costs—think about the business a new website will bring in.
- What’s your timeline? Determine what your timeline is and how involved you want the web developers to be post-launch (will they be helping afterwards with SEO?). Remember, your timeline will influence your budget as well. It will also help determine how complex the site can be.
- Who’s your target audience? Determining your demographic will help structure your website’s functionality, design and most importantly what actually needs to be included on the site.
- What’s your inspiration? Bring in specific URLs of competition and inspiration to the brainstorming meeting so the creative team can get a sense of what you like and dislike.
- What’s your competition doing? You’re a leader and should forge your own path, but it’s important to analyze the competition and determine what they’re doing. Are you fulfilling the same needs? What can you do better?
- What are your metrics? Keep track of your analytics to ensure your weekly traffic is on track. Your web developers should be able to help you identify patches for a better, stronger website.
- Are you rebranding? If you’re rebranding your company at the same time as your site, it’s the perfect opportunity to launch a joint campaign around your evolved brand. Make sure to tease your new look and launch it on the same day through social platforms and influencers.
- How many times will you update? Once you redesign your website, your job isn’t complete. Maintaining a website involves constant evolution and small changes to make sure your code, SEO and design are up to date.
- How should you launch your new site? Who needs to see your new site? Is it just your clients or do you want more of a public announcement? Creating buzz by sharing the site within your circle or further, sending it out to influencers to share might bring your traffic up.
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