52 Pick up was brought in by Marlin Spring and Greybrook Realty Partners to brand and market the exciting transformation of Sterling Junction—a transformation that is building on the area’s culturally rich, exciting, vibrant community and turning it into something even bigger and better. Still undeveloped, the area will soon feature three new parks, HINES’ commercial space and an exciting residential component by Marlin Spring and Greybrook Realty Partners. House of Assembly is the first of three condominium buildings coming to Sterling Road, and future residents of this boutique 16-storey development will be the first to enjoy the opportunity to buy in Sterling Junction.

52 Pick-up branded House of Assembly with a young and contemporary logo that reflects the industrial heritage of the neighbourhood while tipping its hat to the emerging artistic destination that Sterling Junction embodies.

Marketing for this maverick master-planned community was carefully planned and executed through social media and EDMs to both brokers and registrants. A robust brochure and website made it possible to detail all of the advantages of living here – including a 100/100 Transit Score.