Our research isolated a target market of young families escaping the unavailability of affordable family homes in Toronto and immediate areas of the GTA. Oshawa is a commuter city for more than 60,000 residents – people utilizing the superhighways and GO Transit to work at jobs in Toronto.

We created a brand for Palmetto that would appeal to young families – with the use of a bright floral wallpaper and happy, active people. Our USP was the opportunity to buy a Treasure Hill home in Oshawa – a decidedly upscale, beautifully designed, smartly outfitted home with all the bells and whistles that a Treasure Hill home embodies.

Information about the project was teased out in a series of email campaigns directed at Treasure Hill’s data base and then to registrants.

We designed an energetic, active-living brochure for Palmetto that communicated all of the many advantages of living in North Oshawa while living the dream in an upscale Treasure Hill home.

A Landing Page to capture registrants furthered the brand with the use of the floral wallpaper and the photography of the people who could potentially live here.