Simple.
Powerful.
Distinctive.
How do you tell the story of an upbeat and inclusive lakeside community? You start with an iconic and upbeat name like Sunshine Harbour and bring it to life with positive emotion.
Sunshine Harbour in Orillia
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sunshineharbour.com
Brightwater in Port Credit. The Shipyards in Collingwood. Verve in Calgary. Everywhere the partnership of FRAM Building Group and Slokker Real Estate Group goes, dramatic, transformative, and successful residential communities follow. No wonder the municipality of Orillia selected FRAM + Slokker to create a special new waterfront community to revitalize their historic waterfront.
- Brand Identity
- Logo Identity
- Print Collateral
- Web Design
- UX Prototyping
- Web Development
- Digital Marketing
- Art Direction
- Environmental Design
- Advertising
Our Solution
52 Pick-up created all the essential elements required to brand, launch, sell, and publicize this very special community. Our collaboration produced an iconic name, a powerful brand narrative, and the design of impressive sales collateral, signage, a sales office, email marketing, plus multiple stages of web. The result? Brisk sales, the highly prestigious 2024 OHBA Low-rise Community of the Year, and a highly anticipated second phase on the way.
Print & Signage
You celebrate that name with vibrant expression, positioning the brand as part of a bigger effort to create a better tomorrow for everyone in Orillia.
At every turn, you use compelling brand messaging and imagery to help communicate a story of rebirth and revitalization in historic Orillia.
Website
And you make sure you do some delightful digital storytelling with lots and lots of great imagery to help turn heads and drive sales.
Ads Campaign
Of course, you spread the word about the Orillia lifestyle at Sunshine Harbour so you can draw prospects to the community from everywhere.
And the community continues to develop, so too do your marketing efforts, evolving to based on what works best in what is truly a buyer’s market.
The Impact
Sunshine Harbour did more than generate healthy sales for new homes in a largely unhealthy real estate market. The community delivers on a 10-year crusade by the City of Orillia to make the most of an unfortunate situation. It dovetails neatly with the city’s Downtown Tomorrow plan. And it provides the industry a model of how progressive development can help benefit everyone in the public realm.
